Georgian Bay welcomes back one of its northern boys who is enthusiastic about maintaining the image of a healthy Georgian Bay.
Home is where the job Is.
Logan J. Morrison
Logan J. Morrison, 25, has returned home after attending Loyalist College in Belleville, to become the new Marketing Coordinator with the Georgian Bay Biosphere Reserve. He is excited about stepping into the Northern Ontario Heritage Fund’s youth internship program.
With a combination of Television and New Media Production and Public Relations, Morrison was looking for an opportunity to put his education to good use. After several work experiences in Ottawa and Toronto, he wanted to find something back home.
"I love where I live,” said Morrison. “No one knows where Britt [Ontario] is. When I tell them I live on Georgian Bay, they know exactly where I mean. It’s the beautiful rocks, trees and large bodies of water. It’s cottage country, and the best fishing.”
The not-for-profit Georgian Bay Biosphere Reserve (GBBR) is expanding its presence from Port Severn to the French River to bring the message of people and nature living in balance. Morrison is familiar with the French, Pickerel, and Magnetewan Rivers and their surrounding communities, and is keen to bring his sense of pride of the Biosphere to them.
"I’ve always felt a greater sense of community in this area. When I moved here from Sudbury, I felt like I had to get involved somehow. While at the Parry Sound High School, I joined and later became President of the Virtues Committee. Our goal was to inspire those in the high school, local public schools and general public to live positively. We encouraged anti-racism, anti-bullying and community involvement. It was one of the most rewarding experiences of my life. In my final year, I was awarded the ‘Student who makes a difference’ award by the Near North District School Board for my efforts. That was simply it. I made a difference, and that’s what I want to do with GBBR.”
Morrison is eager and willing to take on the current projects that Biosphere has in motion, but would also like to bring something new to the table.
“Logan is very enthusiastic and full of ideas for getting the Biosphere message out, not just in this community but to a much wider audience, says GBBR Manager, Becky Pollock.
“Even in the first week, his marketing and social media experience has been a great benefit. He has hit the ground running and is sure to make our fundraiser this fall a huge success.”
“I love events,” Morrison confirms. “One of the best ways to market to people is face-to-face, but on their terms. That’s part of my job. I used to be a Mixed Martial Arts promoter. It’s the same thing. I’m a hard shell, with a soft interior. I want people to come to a GBBR event and have them want to donate, participate and pass on the message. I want them to know who we are, what we do and everything they can do to help.”